The Future of the Stock Industry utilizing a rapidly deployed and cost effective marketing solution.

The number of people entering into the stock market with the help of brokering firms is growing exponentially. This in turn has created tremendous yet highly competitive opportunities for stock brokers to acquire many clients & extract maximum business value form their ongoing loyalty. The role of brokers as advisors is crucial; because apart from executing trades they must provide timely advices & updates to their clients quickly.

The stock market is purely volatile; as much as we would like to think we can, nobody can exactly predict future market conditions. Brokers must always be ready and able to update their clients immediately. Today, even though e-mail, direct mail and FAX are considered as the more common modes of communication, the use of mobile SMS has emerged as the most cost effective & fastest way to communicate with clients.


Applications for Stock Brokers:

In today’s environment, enterprise information is readily available on the internet; but Customers do not always have the luxury or means to access the internet. With the advent of mobile phones and growing acceptance and therefore popularity of messaging services such as SMS; data can be now readily available on cell phones. Many organizations are moving towards a mobile messaging approach as it is an extremely reliable, cost effective and rapidly deployed medium.


The Start Stock Messaging Platform comprises three major Enterprise applications.

  • Management Information Systems.
  • Customer Relationship Management.
  • Office & Administration Applications.

Stock Trading industry companies; as one of the fastest growing sectors; must apply an advanced & reliable means to ensure their clients are well informed. The Start Stock Messaging Platform provides a platform that allows rapid two-way communication with clients; providing instant execution of campaigns. The Stock Market is volatile, mere minutes can mean the difference between losses and gains. Mobile messaging takes into account the unpredictability of the market, the transient nature of consumers and allows for them to be contacted anywhere at any time… Instantly.

Importance:

Mobile SMS is a powerful way of direct marketing which effectively targets clients on the move. Clients that would normally be difficult to reach through traditional channels like email, fax, and direct mail. SMS messaging campaigns achieve an unprecedented response; unlike traditional media.


The reasons for SMS as such a powerful medium are as follows:

  • Direct – Direct reach to targeted audience.
  • High visibility – Over 90% of messages received are read.
  • Automated- sending SMS automatically.
  • Personalized- Communication to an individual
  • Fast – Single and bulk SMS is delivered in seconds
  • Cost – Significantly cheaper than other mediums.
  • Interactivity – Possible to have two communications.
  • Proximity – Mobile is always in the pocket.
  • High reach – Over 100 million mobile subscribers in India and growing.


Area of Usage:

  • Trader’s wishing to communicate short selling tips.
  • Information relating to d-mat a/c, trading a/c need to be conveyed.
  • Typical market events and responses:
    • Fluctuation in the market price
    • Buying/holding of shares.
    • Pre market Trading Tips.
  • When payment & return related information needs to be conveyed.
  • When upcoming IPO issues need to be relayed to clients rapidly.
  • When a client is not contactable through other channels.


Basic Trading Tips:

  • Every day trading positions and portfolio updates.
  • Confirmation of trade requests.
  • Buy/Sell triggers.
  • Daily Market fluctuations.
  • Send confirmations on DEMAT requests.
  • Queries on last transactions.
  • Send alerts on DEMAT/re-purchase requests by clients.


Competitive Advantages:

  • Cost effective, Faster & instant results
  • Direct Reach to Audience even when they are on the move.
  • Highly personalized & secure.
  • Pushing/pulling of information.
  • Bulk platform to send bulk batch rapidly.
  • Instant alerts at the time of market instability.
  • Competitive advantage through client satisfaction.


Start EMS

Since its incorporation, Start has been regarded as one of the undisputed leading service providers offering our EMS (Enterprise Messaging Solution) for SMS marketing. EMS provides a turn-key solution to accomplish multiple marketing goals rapidly and cost effectively. Our mission is to provide unrivalled and reliable SMS services to our existing and future clients. Start’s multiple applications not only add substantial value to the business; but also enhance client satisfaction by being forward thinking, personalized, rapidly deployed to market and reliable.


Our service:

Start provides a simple & user friendly service application that incorporates the following basic features:

  • Complete coverage.
  • High throughput.
  • Support GSM & CDMA network.
  • Unrivalled Support Services.
  • Delivery reports.
  • Dynamic & static sender id option.
  • Multiple interfaces such as HTTP, SMPP , Web DA & DA.
  • Bulk & single SMS functionality.
  • Multiple routing facilities.
  • Short Code, Long Code & Medium Code integration for two way messaging.
  • Competitive pricing.


Value Added Services:

These are some notable points which would justify our stand among our competitors.

  • Demonstration.
  • Flexibility in SMS a/c validation.
  • Message scheduling & customization as per your exacting requirements.
  • Software configurations as per client requirements.
  • Assistance in conceptualizing campaigns.
  • Full training and ongoing support.


Conclusion:

SMS is a rapid to market, cost effective means to communicate with your clients. Many enterprises have benefited from empowering their business by implementing our global SMS Platform. This in turn has ensured Start’s growth into a technically sound & value driven organization. Start is proud to manage an extensive client base incorporating many blue-chip organizations. Our reliable, rapidly deployed and easy to use EMS solution has continuously provided the solid means for our clients to reach their target audience effectively and fast.

The stock market is a vibrant business ecosystem that changes rapidly. The ability to be in constant contact with your clients using a highly accepted and cost effective medium such as SMS Messaging is a positive and future proof strategy.